Say “Hello” to the latest business venture from Lionel Richie: a new flavor of super-premium ice cream.
Lionel has teamed with Tyra Banks‘ new gourmet ice cream brand SMiZE Cream to create his own flavor, dubbed “All Night Love.” It features flavors that Lionel grew up loving: vanilla ice cream, Midnight cookie crumble swirls and a salted caramel ribbon, plus milk chocolate-covered fudge hearts, which were Tyra’s suggestion.
There’s also a SMiZE SURPRiZE hidden inside: a “caramel-scotch” cookie-dough truffle. The container for the flavor comes with a QR code that links to videos featuring Tyra and Lionel, as well as an illustrated version of Lionel that comes alive via Augmented Reality.
Tyra, a huge fan of Lionel’s who even appeared in one of his videos back in the day, says, “His music and presence light up any room. And now, Lionel’s delectable ice cream flavor will light up your palate!”
Lionel, who actually helped create the frozen concoction, notes, “I am so happy to have some of my favorite hometown tastes featured in my very own SMiZE Cream flavor. It’s been fun to work with the incredible Tyra Banks and to be able to share this special treat with everyone.”
You can pre-order “All Night Love” now; it starts shipping on September 8.
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