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Tracee Ellis Ross unveils new Pattern Beauty blow-dryer for curls, coils and tight textures

ABC/Lorenzo Bevilaqua

Tracee Ellis Ross has a new beauty launch that’s already heating up social media.

The Pattern Beauty founder and CEO announced Monday the release of her hair company’s first heat tool: a blow-dryer. The Pattern Blow Dryer was specifically designed for curls, coils and tight hair textures.

“I wanted The PATTERN Blow Dryer to function in a curl-conscious way that was professional grade yet easy to use,” Ross said in an Instagram post. “And it’s soooo pretty.”

The hair label’s latest launch includes four attachments — a diffuser, wide-tooth comb, brush and concentrator nozzle — and provides faster drying with a powerful, professional motor that won’t leave heat damage on textured hair.

In addition to the launch of the Pattern Blow Dryer, the brand has unveiled a heat protectant and shine spray.

All of Pattern Beauty’s latest product drops will be available on the brand’s website, as well as at Ulta Beauty later this year.

“My dream has been to create heat tools that can both honor your pattern and access all the possibilities of our hair without damaging it. I’m elated to launch our first heat tool, The Blow Dryer with four attachments, and can’t wait to help usher in a new era of curl-conscious heat,” Ross said in a statement.

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