The Weeknd said he will spend 7 million of his own money on his upcoming Super Bowl performance. In a new interview with Billboard, the 30 year old said that while the Super Bowl ordinarily covers all production cost of the show, he wanted to make his performance extra special.
He told the outlet, “We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.”