Music News

The Weeknd joins the NFT game to celebrate “Blinding Lights” success

2021 Billboard Music Awards - Backstage
Rich Fury/Getty Images for dcp

The Weeknd is the latest artist to join the NFT craze, and is teaming with Billboard for his new offering.  

To celebrate his smash-hit “Blinding Lights” being crowned the Greatest of All Time #Hot100 song by the music trade, Billboard is offering first-of-their-kind NFTs in the form of limited edition signed trading cards.  Billboard  teamed with NFL quarterback Tom Brady‘s NFT venture, Autograph, which specializes in transforming a celebrity’s signatures into non-fungible tokens that are then treated like real-life trading cards, the value of which may also increase over time.

Up for grabs are seven different animated trading cards signed by The Weeknd, which feature different stills and promotional images relating to the “Blinding Lights” music video. “Blinding Lights” spent an unprecedented 90 weeks on the Billboard Hot 100 and was recently crowned the biggest song to ever hit the chart.

You can begin bidding on these trading cards now; the sale ends on Thursday, December 23, at 1 p.m. ET.  The auction is being held on the largest NFT marketplace, OpenSea.  

NFTs, otherwise known as non-fungible tokens, allow buyers to exercise sole ownership over a unique piece of digital media, such as individual songs, videos and images — and now, trading cards.

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