Beyoncé has released the latest of her line of merchandise — a new fragrance called CÉ NOIR.
Unveiling the eau de parfum to her 318 million followers on Instagram, Bey shared first-look images of the shiny bottle with a 360-degree video, along with matching sounds of a dramatic crescendo.
The fragrance, created in France and crafted and designed by Beyoncé, features top notes of clementine and golden honey, heart notes of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber.
On the special web landing page for preordering CÉ NOIR, Bey shared images of Renaissance World Tour attendees who were treated to samples of the scent.
With limited availability in the U.S. and Canada only, Beyoncé’s perfume begins shipping in November, just in time for the holidays, per the Queen.
Fans who score a bottle of CÉ NOIR will be treated to a special gift with purchase while supplies last.
The latest perfume follows Bey’s most recent Ivy Park x Adidas clothing line of entirely black tops, bottoms, accessories, undergarments and outerwear.
The $160 bottle of CÉ NOIR can be added to a shopping bag for purchase on Beyonce’s official website.
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