SZA teamed up with Grey Goose to debut new music during the vodka brand’s virtual music experience, titled “In Bloom Imagined by SZA.”
On July 1st, the “Good Days” singer will showcase new music from her upcoming sophomore album for the first time. In partnership with the release of Grey Goose Essences, the new line of fruit-infused and low-calorie botanical vodkas, SZA will serve as a creative consultant for the immersive, one-night-only experience.
“Working with an iconic brand like GREY GOOSE and getting to be their Creative Consultant has been a great experience,” said SZA in a statement on the company’s website. “Essences are everything I look for in a spirit—crisp, light, smooth, and full of flavor. The opportunity felt like a perfect match to me.”
“I love incorporating elements of nature into my performances, and the fruits, botanicals, and herbs in Essences provide a great template for that,” SZA continues. “I feel like ‘In Bloom’ really captures where I’m at right now, especially after a year and a half of lockdown, which is also why it feels like the best place to debut some of my new material. I’m so excited for my fans to see this performance.”
Catch SZA’s Grey Goose performance Thursday, July 1 at 9 p.m. ET on YouTube.
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