The mother alleges that the character ignored her daughters but went on to hug other children waiting in the area.

The video has been viewed more than 315,000 times since being posted on Instagram.

According to the mother who posted the video, she asked Sesame Place employees if she could see a supervisor but she says she never did.

Since the video went viral, celebrities, including Kelly Rowland, have reacted on social media.

On Sunday, Sesame Place released a statement saying, “Our brand, our park and our employees stand for inclusivity and equality in all forms. That is what Sesame Place is all about and we do no tolerate any behaviors in our parks that are contrary to that commitment.”

“The performer portraying the Rosita character has confirmed that the ‘no’ hand gesture seen several times in the video was not directed to any specific person, rather it was a response to multiple requests from someone in the crowd who asked Rosita to hold their child for a photo which is not permitted,” the theme park said. “The Rosita performer did not intentionally ignore the girls and is devastated about the misunderstanding.”

The park also says it has reached out to the family, apologized and invited them for a special meet-and-greet opportunity with the park characters.

“We apologize to these guests for not delivering the experience they expected and we commit to do our best to earn their and all guests’ visit and support.”

The mother reacted to Sesame Place’s statement on social media, alleging that she’s had no communication with the theme park since trying to confirm a time to speak.

She also says she believes the statement was released to save their appearance and reputation.

“The character could’ve just waved to everyone or just kept walking, but to blatantly look at my kids and say no! … He looked at them and said no!! So embarrassing and hurtful. I will repost this video everyday until the situation is handled.”