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Report: Drake sues jeweler for allegedly using his image without permission

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Drake brought in 2022 by filing a lawsuit.

The “God’s Plan” rapper is suing the Hong Kong jewelry company Gemma LTD and its owner, Ori Vechler, of using photos of him to promote their company without his permission, according to RadarOnline.

Drake says he bought a pair of diamond earrings, a diamond ring, and a necklace from Gemma online and paid half of the amount due as a down payment. 

But the Billboard Artist of the Decade reportedly wasn’t satisfied with the quality and attempted to return the items, but the defendants have allegedly refused.

The lawsuit states that in late December 2019, Gemma began using his name and photos in social media ads without any license.

“While Drake was briefly a Gemma customer, his status as such did not also include giving Gemma the right to use his name and likeness in a licensing campaign for its products,” the document continues. “This is especially the case when Drake is actually dissatisfied with what he received from Gemma, has been attempting to return it and obtain a refund (to no avail), and never would want his name or likeness associated with Vechler or Gemma, or for his fans and the public to think that he is somehow affiliated with them or endorses them.”

Drake is accusing Gemma LTD of “willfully and without authorization” using his “name, image, likeness and persona in the posts for commercial purposes, to advertise Gemma’s brand and to promote the sale of Gemma’s products.” He is demanding all profits made from this advertising, and an injunction ordering the company to cease using his image or name.

As he awaited the lawsuit result, the Champagne Papi celebrated New Year’s Eve on a yacht in the Caribbean on the island of St. Barts, according to Page Six.

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