Snoop Dogg became famou during the era of gangsta rap, and its brazen embrace of a life enmeshed in drugs, violence, and death. A willing proponent of the lifestyle, Snoop Dogg had his own successful gangsta persona that paid off for him in dividends, contributing to his commercially successful music career.
After leaving Suge Knight’s Death Row Records, and signing with Master P’s No Limit Records in 1998, Snoop expanded his repertoire, shedding his previous persona and assuming a “pimp” image with more diverse musical influences. Snoop has since taken on a number of genres, from pop, groovy disco funk, and reggae. Some of his biggest hits would include collaborations with hit-maker Pharrell, Justin Timberlake and Katy Perry.