Michael Jordan and his brand are pledging $100 million over the next 10 years to combat racial inequity.
“The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next,” said a joint statement on NIKE’s website.
“It’s 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same.”
“Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”