“I think Reebok is being undervalued,” said Davis. “I left Nike as a 22 year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete.”…“I want the people I know, athletes, influencers, designers, celebs, to sit at the table with me,” he continued.

Davis continued, “As we focus on turning Reebok into a lifestyle brand, not just a basketball brand, our most important initiative will be to put money back into the community that built this company.”