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“Mary J Blige, D-Nice & Jazmine Sullivan” Slayed The Stage At The Apollo!

R&B queens took to the historic Apollo stage to celebrate YouTube’s latest initiative, launching this week, to inspire advertisers to prioritize inclusivity in their investment strategies to connect with the next generation of diverse consumers.

YouTube kicked off their presence at Advertising Week in New York at the legendary Apollo Theater in Harlem with a concert headlined by musical powerhouses: the queen of hip-hop soul herself, Mary J. Blige, and R&B soul songstress Jazmine Sullivan (who returned for the first time to Apollo stage in 23 years), along with a set from DJ D-Nice and performances from YouTube Black Voices artist Atlanta-based rapper and singer Yung Baby Tate and newcomer Dominican-Italian singer and songwriter YEИDRY.

Kicking off with keynote addresses from Global CEO of Advertising Week, Matt Scheckner, and Director of Black Music & Culture at YouTube, Tuma Basa, the concert was a celebration of powerful female voices and shook the room with high energy and crowd participation.