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Kanye West plans to launch Yeezy cosmetics beauty line

Taylor Hill/FilmMagic

From music, to fashion, and now beauty — Kanye West is attempting to do it all. 

According to legal documents filed with the United States Patent and Trademark Office on June 2, the Chicago-raised rapper has applied to have his Yeezy brand extended to cover cosmetics. Items in the category include everything from foundations, concealers and eyeshadow, to shampoos and conditioners.

The patent would also cover fragrances, skincare items, nail polish, and so much more. 

Whether or not the father of four plans on dabbling in every aspect of the category remains to be seen, but one thing for sure is that the move would put the 43-year-old in competition with his wife, Kim Kardashian‘s KKW Beauty line, and Kylie Cosmetics and Kylie Skin from his sister-in-law, Kylie Jenner.

While news of Kanye’s potential venture into the beauty realm may seem new, that is not quite the case. Back in 2017, E! News confirmed that he filed paperwork to launch Donda Cosmetics, a beauty brand named in honor of his late mother Donda West who passed in 2007. 

By Danielle Long
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