The woman that’s on the package today looks quite modern. She looks like she might be on a local church council. She replaced the old image in 1989 when they got an upgrade. And the old image of Aunt Jemima looked like a mammy, looked like a slave woman.

She had a durag on her hair. And in the advertising, she spoke with broken English, a kind of a slave patois, to suggest that she did not have education.~mb