H.E.R. is expanding her brand to cosmetics as L’Oreal has just announced she is the company’s new Paris spokesperson.
“[Being a L’Oréal Paris spokesperson] is a huge honor,” the Oscar and Grammy winner said in a statement. “To be able to have such a big platform to inspire young women and be a part of a movement that empowers all women is really special.” She added, “I hope to encourage young women to be courageous and confident in their own skin!”
The 24-year-old singer says her family has always loved L’Oreal products.
“I’ve been a L’Oréal girl since I started wearing makeup,” H.E.R. says. “I remember using just a little bit of L’Oréal Paris mascara and my mom’s mini compact as a mirror, when I was little.”
Born Gabriella Wilson, she will perform at Jazz in the Gardens festival on March 15 in Miami. H.E.R. is also opening for Coldplay on their 2022 world tour kicking off May 6 in Dallas, and continuing in America through June 14 in Tampa. FL. Then the tour travels internationally to Europe and South America.
The “Best Part” singer is nominated for eight Grammy Awards this year, including Album of the Year for Back of My Mind, and Song of the Year for “Fight for You.”
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