Culture Report | Featured | Trey Brazier

Diddy Says He and His Liquor Brands Are Being Discriminated Against

CIROC's "Step Into The Circle" Launch Hosted By Sean Diddy Combs In Times Square, New York City
NEW YORK, NY – NOVEMBER 19: Sean Diddy Combs attends CIROC “Step Into The Circle” Launch hosted by Sean Diddy Combs in Times Square on November 19, 2014 in New York City. (Photo by Michael N. Todaro/Getty Images for CIROC)


Entertainment mogul, Sean Diddy Combs says the spirits company Diageo didn’t make promised investments in his vodka and tequila brands and treated them as “inferior urban” products”.


Diddy says that he was told that his race was one of the reasons it limited distribution to urban neighborhoods and that Diageo resented that Comns was so wealthy.


In a lawsuit filed last week, Diageo North America showered other celebrity brands like George Clooney’s Casamigos with attention and starved his Ciroc Vodka and Deleon tequila brands.