To commemorate the 30th anniversary of one of music’s most iconic and controversial music labels, Death Row Records is offering fans a virtual museum experience.
The Death Row Experience will capture the gangster rap essence that label heads Dr. Dre and Marion “Suge” Knight turned into mainstream consciousness, and which continues to influence hip-hop culture today.
According to a press release, the virtual 3-D exhibit was created by Flux88 Studios and includes albums and stories of the label’s legendary artists, including 30 Easter eggs to celebrate 30 years of history and NFTs created by digital designer TillaVision.
NFT, which stands for non-fungible token, is a form of cryptocurrency that allows you to own a unique digital item, whether it’s a piece of artwork, music or collectible.
Fans will enjoy images of past Death Row artists including Lady of Rage; Nate Dogg, Kurupt and Daz Dillinger as Tha Dogg Pound and a 1993 Rolling Stone cover featuring Dr. Dre and Snoop Dogg.
The Death Row Experience will be open to the public on June 30 and fans are encouraged to participate in the virtual museum by uploading their own photos and videos of their favorite Death Row artists — including concert photos, videos, and old ticket stubs — to the museum’s website.
Formed in 1991, Death Row Records is the heavy-hitter label behind multi-platinum albums like as Dr. Dre’s The Chronic and Snoop’s 1993 debut, Doggystyle, which both landed on the Billboard 200 Albums chart respectively at number three and number one. 2Pac‘s All Eyez on Me also topped the chart in 1996.
Death Row Records filed for bankruptcy in 2006 and was later sold to Hasbro, the toy company.
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