After wrapping her successful Icy Park collaboration with Adidas, Beyoncé is already teasing her next offering with the sportswear company.
On Sunday, the “Halo” singer dropped a new Ivy Park commercial, which took fans on a trip down memory lane.
Titled “Impossible is nothing,” the ad shows never-before-seen footage of Beyoncé growing up and pursuing her dream of becoming a global icon. The video is set to her haunting single “All Night.”
Video snippets from her past include her challenging what appears to be her big sister Bianca Lawson to a race to hitting the talent show circuit before being picked up by Columbia Records.
As scenes from the Grammy winner’s past flicker across the screen, an announcer narrates, “When she was finding her voice, she didn’t see limits. She saw possibilities. To be more than a singer. More than a dancer. More than an icon.”
The video switches to the countless young women and girls she inspired through her music, ending with the new campaign’s slogan “Impossible is nothing.”
Bey has yet to tease what her new campaign includes, but fans have already expressed hope it means that a summer collection is on the way.
The video comes a few days after the Lion King star celebrated the fifth anniversary of her seismic sixth studio album, Lemonade, which she called “one of my favorite pieces of art.”
Lemonade went onto win two Grammy Awards, a Peabody Award and its HBO film special was nominated for four Emmy Awards.
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