Music News

Beyoncé stars in Valentine’s Day promo for new Ivy Park collection, Ivy Heart

Getty_BeyonceKnowles_020722
Kevin Winter/Getty Images for The Recording Academy

Beyoncé dropped a new teaser video Sunday night for her new Valentine’s Day Ivy Park collection, dubbed Ivy Heart.

Queen Bey stars in the 60-second promo with actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter/actor Troye Sivan, model and actress Shu Pei, and actress/comedian Naomi Watanabe.

Speaking about Ivy Heart, Beyoncé told Vogue China, “We all have that one outfit that instantly makes us feel powerful, sexy, confident, and loved. We recognize that visceral feeling immediately. With Ivy Heart, I wanted to create a collection that makes everyone feel the joy of looking in the mirror and celebrating self-love.”

The “Be Alive” singer posed in several Instagram photos from the capsule collection with Adidas. She modeled a red tailored jumpsuit with shoulder pads, and in a second look, she’s wearing a red puffer coat and dress, with arm-length gloves and a red Ivy Park logo baseball cap. Beyoncé’s looks in the video also include a snake print, sequined duster coat and matching beret.

“We used vibrant reds, pinks, and neutrals with red as the dominant color,” she noted. “Red has always meant joy, sensuality, and love to me.”

The Ivy Park/Ivy Heart line is available online at Adidas.com on Wednesday, February 9 at 12 p.m. ET, and Thursday, February 10 in select stores.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by IVY PARK (@weareivypark)

 

Copyright © 2022, ABC Audio. All rights reserved.