Aunt Jemima Reveals Its New Name And Logo

The brand formerly known as Aunt Jemima will now go by a new name: the Pearl Milling Company. PepsiCo keeps its promise made during the George Floyd protests to change the name of their Aunt Jemima line due to its racist past.

Last summer, when the George Floyd protests began, a swift movement followed that forced companies to look in the mirror and see how they were contributing to displaying racism in their everyday businesses.

Several southern companies were in the hot seat for their racist names, symbols, and even logos. The Washington Redskins ended up changing their name and are now known as the Washington Football team after many voiced their frustration with cultural appropriation from the team. Southern grocery retailer Winn-Dixie announced it would take a look into its name, but made zero promise of a change.