Music News

Apple Music launches “All Music Is Black Music” campaign for Black Music Month

Emilio Coochie

Megan Thee Stallion, Nas and Giveon will appear in a short film from Apple Music to celebrate June’s annual Black Music Month celebration. 

According to Billboard, the film is part of Apple’s “All Music Is Black Music” campaign to celebrate the contributions of Black artists and musicians who have shaped the global influence of music.

Ebro Darden, global editorial head of hip-hop and R&B at Apple Music, hopes this campaign will support the narrative of Black artists and their influence on other genres of music. 

“When talking about pop music, you can’t look past Whitney Houston, Mariah Carey, Aretha Franklin,Diana Ross [and] Michael Jackson,” Darden tells Billboard. “They influenced literally the world, how music gets made and how stage performance happens.”

This month, Apple Music will release over 30 playlists that capture the influence of Black music in Japan, Scandinavia, and other regions of the world. Additionally, this year’s theme includes new Apple TV content and mixes from artists and DJs, including Snoop Dogg, DJ Clue, and newcomers like Amorphous, who produced Fat Joe and Khaled‘s single, “Sunshine (The Light).”

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